Making B2B pipeline predictable.
Not dependent on referrals, luck, or a founder's personal network.
Our story
LeadsXProspects started with a simple frustration: too many growing companies were relying on referrals and whatever leads a founder could pull from their own network, while the enterprise teams closing the biggest deals had a repeatable process behind every single one. We built LXP to bring that same discipline to companies who don't have an internal sales development team yet, without asking them to hire one first.
The difference between those two situations is rarely talent. It is structure. A company with a defined profile, researched accounts, a written qualification bar, and a weekly review of what the reply data is saying will beat a better salesperson working from a list and good intentions. That is not a clever insight, but it is remarkably uncommon in practice, mostly because the structure is boring to build and easy to abandon the first month it feels slow.
We're upfront about where we are. We're early, and rather than borrow credibility from numbers we can't fully stand behind, we'd rather show you exactly how a campaign runs, who touches your account, and what has to happen before a meeting ever reaches your calendar. For now, that's the proof we can offer, and we think it's a fair trade.
Four positions we are not willing to trade.
Every agency says it cares about quality. These are the specific decisions where that claim gets tested, and where we would rather report a smaller number than a flattering one.
Fewer meetings, held
A calendar full of calls that go nowhere costs more than an empty one, because it also costs your team the belief that outbound works. We would rather report a smaller number of meetings that your account executives are glad they took.
Say the awkward thing early
If a segment is not working, if the ICP looks wrong, if the market is not ready, you hear it from us in week six rather than at the end of a contract. Nobody has ever been grateful for a comfortable update that turned out to be untrue.
Your assets stay yours
The sending domains, the LinkedIn connections, the CRM records, the messaging that worked. All of it belongs to you and stays with you if the engagement ends. Agencies that hold the infrastructure hostage are solving their own retention problem, not yours.
Volume is not a strategy
It is possible to hit any activity number you like by lowering the standard of who gets contacted. It is also the fastest way to burn a domain, a brand, and a list you cannot get back. We cap volume at what the market and the infrastructure can actually carry.
Leadership
PD, Partner and COO
Oversees operations and client delivery, and keeps the day to day structure running so every account moves on schedule.
Where we work
Our team operates out of Noida, India: a dedicated, accountable delivery team, not a rotating offshore pool that changes every quarter. Every account has real people behind it who actually know your business.
Working hours follow your target market rather than ours, because a reply answered within the hour converts far better than one answered the next morning, and prospects in London or Chicago do not adjust their inbox habits to suit a vendor's timezone.
You know by name who is working your account, and you can talk to them directly rather than through a layer of account management. That sounds like a small thing. It is the difference between feedback reaching the person writing the messages this week and reaching them next quarter.
How we operate
A dedicated SDR, not a pool
One person learns your product, your buyers, and the objections you hear most, then stays on the account. You always know who is sending what, and you can talk to them directly.
- One account per person, so there is time to learn your product properly
- They sit in on your calls and hear the objections firsthand
- Direct contact with the person sending, not a layer of account management
- Replaced on request if the fit is wrong, without a difficult conversation
Prospecting built on real data
Every list starts from firmographic and intent data rather than a scrape. The first message can reference something true about the company, which is usually the difference between a reply and silence.
- Firmographic and intent signals, not a list bought off a vendor
- Contacts verified before the first send, because bounces cost you reputation
- Exclusions applied up front: customers, live deals, partners
- A reason this week makes sense, written into the opening line
A process that repeats
The same five steps run on every account. That consistency is what lets messaging improve month over month instead of resetting each time a campaign ends.
- Five defined steps, run the same way on every account
- Weekly reporting on replies, meetings booked, and meetings held
- Messaging rewritten against reply data rather than intuition
- Segments that keep underperforming get cut instead of carried
Three channels, one campaign
Email, LinkedIn, and calling are planned together, so each touch assumes the prospect has already seen the last one. Run separately they compete. Run together they compound.
- One cadence across email, LinkedIn, and calling, not three campaigns
- Separate sending domains, warmed and authenticated before anything goes out
- Daily volume capped to protect deliverability and account health
- Copy never repeats itself from one channel to the next
Ready for a pipeline that doesn't depend on luck?
Tell us who you sell to and we'll show you what the first ninety days of structured outbound would look like for your team.