Resources
Notes from running campaigns.
On pipeline, outbound, and sales development, written by the people who send the emails and make the calls.
- Lead Generation
- Appointment Setting
- SDR
- Sales Outsourcing
- Strategic Sales Execution
Nothing gated, and nothing rewritten from someone else's list. These are the explanations we give on calls often enough that it seemed worth writing them down properly: how to define who you are targeting, how to tell a failing campaign from a slow one, and what to hold an agency to.
In progress
What we are writing next.
We would rather publish a handful of genuinely useful pieces than fill this page with filler. These are the ones being written.
- Cold email deliverability: the setup work nobody wants to do
- How many touches a sequence actually needs, and when to stop
- Building a follow up system for prospects who said not yet
- Intent data in practice: which signals are worth acting on
- Calculating how much pipeline your revenue target really needs
Want one of these in your inbox when it lands? Tell us which.
Ready for a pipeline that doesn't depend on luck?
Tell us who you sell to and we'll show you what the first ninety days of structured outbound would look like for your team.